Why Turtl Exists

Two Airbnb hosts, one AI nerd, and a mountain of “meh” photos—here’s how frustration became photo wizardry.

Kaela

Airbnb Superhost

Joe

AI Engineer

It all started with a classic host nightmare: our brand-new throw pillows looked fire in real life—but in the listing photos we took ourselves? More like expired marshmallows.

As hosts, Joe and I were forever swapping decor, replacing damaged furniture, and fussing over tiny details that should boost bookings. Only problem? Our photos were stuck in a time warp, and calling a photographer every few months felt like burning cash (and patience).

Between $500 photo shoots and long turnaround times, our shiny updates stayed invisible—and so did the extra bookings.

“Why drop hundreds and wait weeks for pics of new pillows?” — Kaela, probably

Enter Joe: resident AI tinkerer and incurable problem-solver. After one too many potential guests asked about an ammenity that was missing from the listing photos, he blurted: “What if we feed photos from our phones to the same brain that powers ChatGPT and just tell it what to fix?” The room went silent—then the Wi-Fi lit up.

We started small: “Make the bedding white.” Boom—instant hotel vibes. “Add sunshine.” Bam—cloudy day turned golden hour. Each test shaved hours off our workflow and saved a small fortune.

Friends begged for the secret sauce, and bookings spiked. That’s when Turtl hatched: a gloriously simple, AI-powered photo genie for every host sick of outdated pics and photographer invoices.

Our First “Whoa!” Moments

Real pics from our listings, zapped by Turtl’s AI magic. No photographers were harmed in the making of these images.

Before: Bedroom with gray bedding
Before
After: Bedroom with white bedding and plants
After

Bedroom Glow-Up

We swapped gray bedding for crisp white and improved the lighting. Zero camera crews, 100% pillow power.

Turtl Instructions:

“Brighten the room. Switch the sheets to white and make the bed look hotel crisp.”

Before: Dark bedroom with horrible lighting
Before
After: Bright, welcoming living room
After

Bedroom Sunburst

But it can’t possibly fix a photo with lighting this bad, right? After seeing this sunburst, guests started asking if we also sell Vitamin D.

Prompt used:

“Fix the bedding and make the bed better.”

Before: Basic bunkroom, no trundle.
Before
After: Clean, staged kitchen
After

The Missing Trundle Appears

Let’s try something crazy. After fixing our bunkroom photo, we realized we didn’t have a photo of the trundle pulled out. So we asked Turtl to add it.

Prompt used:

“This bunkbed actually also has a pull out trundle bed. Can you show it open with the trundle made nicely with a pillow?”

Our Big, Bold Mission

We’re on a quest to banish dull listing photos forever. No wild invoices, no weeks of “editing limbo” — just lightning-fast, pro-level images so you can wow guests and get back to stocking cute soap.